By launching the campaign for our brand “4SP”,we want to propose a travel all inclusive for the person who desire to make a world tour, we want to target people who desire to travel easily , people who need to take a plane at any time, on request during their own tour.
It concerns especially wealthy individuals like businessmen, traders, models, sportsmen. Those people require flexibility; to take a plane won’t be an awful chore but really a treat to discover the world.
This is why our target is to propose to them a unique combination of luxury, comfort, and accessibility.
With such a picture , we want to show this target population, they can obtain the world in a “snap of finger”, you have just to pay and you are served.
About the meaning of our brand 4SP : 4 means the word “for”, S is used for “select” and “P” signifies “people”.
Moreover, our logo located below on the left shows our brand which inspires confidence. An eye-catcher with promotional price and situated on the right side proves that we are more competitive.
Besides, I believe it's crucial that this ad will be present in political magazines or in select tv broadcast during prime time, in the surrounding of big companies, in the main station in order to reach number of persons.
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